About us

We are an image consultanting company who are passionate about what we do. Drop us a line if you have any enquiries.

Founder & Principal Consultant

Shireena Shroff Manchharam, AICI

Shireena is the founder and principal consultant of Sheens Image Consulting. She is a multi-talented woman who has a global perspective on diversity, and inherent talent of her clients, due to her experience in Japan, India, Spain, Canada, Hong Kong and Singapore. Her background includes experience as a headhunter with well renowned recruiting agencies; Transearch International and Hudson in Singapore.

Her diverse clients include professionals, university students and financial institutions such as the Royal Bank of Scotland and OCBC Bank. Shireena also has an ongoing partnership with London Business School providing executive coaching to senior management in Asia Pacific.

No stranger to creation and development of the corporate identity, Shireena also works with boutique hotels such as Shanti Residences & Resorts in Bali, Indonesia. She coaches staff with client servicing, communication skills, and personal success. In addition to the hospitality industry, Shireena has well-established relationships with Asia’s most prestigious universities such as Hong Kong University of Science & Technology, and National University of Singapore. She combines image consulting, recruitment expertise and coaching skills to help graduates land their dream job.

Shireena also writes articles for HR Magazine and South China Morning Post, and was a monthly columnist for Tabla, a Singapore newspaper covering topics from interview preparation to effective networking.

She is a certified Image Consultant, trained by the Academy of Image Mastery and The London Image Institute and is also a certified Coach, with Results Coaching Systems. Shireena is a member of the Association of Image Consultants International, AICI, and a member of the International Coaching Federation, ICF.

She holds a Bachelor of International Business with Concentration in International Trade & Marketing from Carleton University in Ottawa, Canada. In addition, she has a Business Degree from La Universidad Antonio de Nebrija in Madrid, Spain.

Giving Back

Despite being a young company, Sheens Image Consulting firmly believes in giving back to the community. Shireena is a regular donor to the Muhammadiyah Welfare Home –a children’s home that seeks to guide, nurture and empower youths-at-risk. Being a mother of two, she relates deeply with the cause, and seeks not only to offer financial help, but also to bring happiness to these children. In this regard, she has sponsored breakfasts and delivered homemade cupcakes to children-in-need all over Singapore, with the sole intention of bringing smiles to their faces.

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